ploy, gimmickry, schtick, stunt, shtick, red herring, gambit, ruse, hokey, tactic, promo, ripoff, joke, trick, posturing, fad, charade, sideshow, hyperbole, hokum, cliche, theatrics, babyface, smokescreen, misnomer, window dressing, copout, overkill, contrivance, lame, masterstroke, sham, novelty, sleight, cheesy, switcheroo, pandering, trickery, artifice, corny, pseudo, hypes, stratagem, concept, copycatting, silliness, gimcrackery, jobber, conceit, conjuring trick, idea, fluff, boring, mumbo jumbo, malarkey, catchphrases, crap, farce, nwo, furphy, daft, smacks, eyewash, jape, sophistry, strategery, abracadabra, huckstering, stip, storyline, fakery, legerdemain, tomfoolery, unoriginality, fearmonger, farse, trope, gamesmanship, jugglery, shakable, goldylocks, snakeoil, stips, fakeout, commercials, fool, falderal, strategem, stale, flummery, sloganeering, fig leaf, baldfaced, anachronism, hackwork, tamasha, svr, dopier, genius, baloney, hogwash, gimmicks, gadget, shortcut, hobby, gag, recipe, scam, expedient, dodge, place, venue, instrument

fast one

credulous

maneuver, maneuvering, manoeuvering, manoeuvre, stuff, sundries, sundry, tactical maneuver, tactical manoeuver, whatchamacallit, whatsis

device, dohickey, dojigger, doodad, doohickey, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, twist