slogan, credo, mantra, tagline, maxim, catchphrase, philosophy, creed, ethos, theme, adage, dictum, phrase, axiom, proverb, aphorism, logo, battlecry, tenet, watchword, ideals, emblem, semper fidelis, acronym, rallying cry, spirit, ethic, semper paratus, admonition, bumper sticker, inscription, principles, exhortation, banner, catchword, mentality, tradition, moniker, truism, sayings, e pluribus unum, word, cliche, clich, salutation, sprit, spirt, liber, byword, name, attitude, precepts, trademarked, verba, commandment, leitmotif, pledge, concept, dictionary definition, abbreviation, anthem, message, symbol, shalom, charism, nickname, hippocratic oath, commitment, epitaph, mission, connotation, ralph waldo emerson, hallmark, semper, pride, hymn, pacem, aspiration, belief, motif, esprit de corps, mascot, epigram, vow, poem, logotype, doctrine, ten commandments, buzzword, synonym, ecclesia, vision, caption, epictetus, mindset, initials, ubique, good manners, ordo, strategy, domineer, locution, mottoes, appellation, catechism, watchwords, maxims, recipe, title, pseudonym, tenor

battle cry, cry, war cry

expression, saying

shibboleth