craze, vogue, phenomenon, buzzword, fad diet, mania, trend, meme, zeitgeist, bandwagon, passe, novelty, boomlet, obsession, subculture, de rigueur, infatuation, naughties, trendsetters, gimmick, pastime, voguish, ubiquity, popularity, consumerism, revolution, glamorization, westernisation, pervasion, wave, au courant, mainstream, catchword, digerati, tidal wave, hobby, anachronism, ubiquitousness, myth, hipster, yuppies, westernization, faddists, fascination, neologism, allure, malling, nascency, luddite, leg warmers, paradigm, old fogy, epidemic, metrosexuals, frenzy, oxymoron, lexicon, malthusianism, pipedream, conventional wisdom, metrosexual, juggernaut, trendsetter, mecca, seasonless, staple, infra dig, misconception, copycatting, desuetude, toos, hobbyhorse, darling, advent, goldrush, boom, misnomer, du jour, mavens, hysteria, postmodern, spectator sport, buzz, concept, futurism, fogie, fetishism, unhip, subgenre, dernier cri, buggy whip, commonplace, binge, notion, cliche, dodo, blanding, ism, conspicuous consumption, gurus, cyberculture, overindulgence, fads, fashions, celebrity, crazes, magazines, commercial, foibles, furore, whim, notoriety, panics, renaissance, celebrities, enthusiasms, fetish, invention, journals, faddish, activating, adsorbed, atpase, cholesterol, containing, hexameric, histidine, hydroxylase, ig, oxygenase, protein, residue, subunit, sulfur, tetrameric, allosteric, amylase, antigen, archaeal

trendy, voguish

fashion

cult, furor, rage