debasing, diluting, undermining, devalue, denigrating, bastardizing, besmirching, tarnishing, sullying, trashing, detracting, vulgarization, trivialize, sacrificing, legitimizing, undercutting, hyping, effacing, ruining, distorting, diminishing, eroding, debauching, perpetuating, purism, smearing, truncating, disgracing, belittling, demonizing, cannibalizing, corrupting, appreciating, affronting, denominating, demeaned, maligning, blanding, destroying, blurring, tainting, eviscerating, reification, deconstructing, disrespects, altering, crass, cliquishness, entrenching, reviling, undervaluing, superficiality, discrediting, reify, browbeating, glorification, knee jerk, conflating, detesting, unoriginality, whoring, mindlessness, commercialism, impugning, dumbing, forgetting, degrading, gratuitously, profiting, tangibility, americanisation, pandering, subverting, ridiculing, whitewashing, crudeness, redeeming, betraying, overplaying, legitimating, inverting, perversion, homogenizing, coarsening, dissing, soft soaping, deludes, tastelessness, overselling, predetermining, elevating, risking, dulling, undersell, harming, accentuating, eliding, impoverishing, despoiling, crucifying, hurting, lessening, curtailment, diminution, weakening, heightening, intensification, lightening, augmentation, increase, decrease, speeding, strengthening, widening, decline, depreciation, rise, shrinkage, shrinking, sinking

profanation