tagline, motto, catchphrase, mantra, phrase, logo, bumper sticker, banner, credo, battlecry, theme, rallying cry, maxim, emblem, placard, catchword, sayings, anthem, jingle, caption, proverb, acronym, aphorism, billboard, adage, message, chant, moniker, word, posters, name, sloganeering, advertisement, exhortation, campaign, branding, manifesto, inscription, creed, logotype, signboard, axiom, buzzwords, philosophy, sticker, ditty, dictum, synonym, abbreviation, pamphlet, subhead, concept, connotation, advert, symbol, gipper, handbill, mascot, ethos, nickname, letterhead, quo vadis, colloquialism, cuba libre, truism, typeface, salutation, newspeak, rhetoric, trademarked, song, strategy, tactic, monicker, motif, clich, shibboleth, leaflet, limerick, spiel, subtitle, graffito, lyric, neologism, lettering, sounding board, leitmotif, stump speech, watchword, liber, zindabad, tenet, ideals, epitaph, ads, zog, adjective, cliche, tea bag, meme, epithet, phooey, slogans, catchwords, spokesman, ploy, periodical, euphemism, gambit, newspaper, shibboleths, watchwords, bogey, cartoon, ballad, fable, hymn, riddle, dictionary, picture, saga, sermon, antiphonal, arabic, magazine, rhyme, scandal, shona, sonnet, verse, allusive, almanac, atonal

battle cry, cry, war cry

battle cry, chant, cry, quotable, rallying cry, war cry, watchword

expression, locution, saying