dogma, canard, nostrum, trope, claptrap, neologism, malthusianism, imprecation, axiom, newspeak, marxism, dictum, mantra, incubus, pieties, syllogism, absolutism, royalism, myth, statism, regnant, tenet, liberalism, platitude, truism, sophistries, aphorism, pinko, abstract noun, prating, toryism, ethnocracy, phrase, ideology, euphemism, partyism, doctrine, political correctness, labourism, tautology, meme, majoritarianism, orthodoxy, fallacy, theocrat, dittohead, leftism, maxim, politically correct, strategem, sophists, pietists, corollary, ipso facto, buncombe, charlatanry, statists, sophism, metaphysic, pharisees, subjectivism, aristotelian logic, sanctimoniousness, nominalism, bogyman, bogeyman, welfarism, doublespeak, myrmidons, keynesianism, bloviator, religio, egalitarianism, catholicism, telos, collectivist, excrescence, anthropocentrism, moralism, gnosticism, jackanapes, metonymy, monarchism, notions, atavism, demonology, credulousness, casuistry, manichaeism, reactionaries, popery, racialism, eschaton, quietism, sacred trinity, zionism, logical fallacy, zealotry, historicism, chimera, ricardian, benthamite, shibboleths, catchwords, cliche, watchwords, credo, catchword, slogan, watchword, fetish, tenets, battleground, cliches, dogmas, orthodoxies, touchstone, battlefield

battle cry, cry, rallying cry, war cry

delivery, expression, locution, manner of speaking, saying, speech

motto