crazes, fad diet, trends, vogue, memes, buzzwords, zeitgeist, obsessions, gurus, fashions, herd instinct, au courant, dogma, lemming, faddists, gimmicks, conventional wisdom, truisms, consumerism, adages, postfeminist, axioms, naughties, sheeplike, orthodoxies, nostrums, gizmos, macrobiotics, panaceas, westernisation, mania, habits, gadgets, claptrap, frenzies, fogie, malthusianism, diets, maxims, notions, credos, macrobiotic diet, mantra, pervasion, hucksters, verities, superficiality, trendsetters, kabbala, catastrophism, toos, myths, concepts, jargons, novelties, phenomenon, futurism, paradigms, ideologies, fallacies, metrosexuals, catchwords, whippersnappers, futurology, copycats, fetishism, innovations, epiphenomena, neologisms, aughts, postmodernism, mavens, hobbyhorses, mainstream, westernization, noosphere, logical positivism, nowness, seasonless, whimsies, psychologies, historicism, materialism, infatuation, commercialism, dictums, technophobia, trivialities, cults, bummers, enthusiasms, onanism, inanities, holism, reification, gossip, bandwagon, leg warmers, purism, deconstructionist, imitators, dreck, fad, isms, styles, discourses, controversies, fetishes, preoccupations, shibboleths, avatars, celebrities, oddities, whims, emphases, foibles, guises, heresies

fad, faddist, force