buzzword, watchword, synonym, mantra, phrase, leitmotif, catchphrase, slogan, vogue, oxymoron, byword, leitmotiv, misnomer, touchstone, acronym, rallying cry, hallmark, shorthand, lexicon, euphemism, theme, fad, word, neologism, newspeak, motto, concept, battlecry, truism, antithesis, dernier cri, epitome, de rigueur, passe, sine qua non, signifier, necessity, aphorism, wishfulness, adjective, paradigm, quintessence, vox populi, jargons, tagline, coining, lingua franca, commonplace, mirage, cliche, beholder, holy grail, metaphor, inseparability, noun, shibboleth, metonym, chimera, credo, antonym, nomics, phenomenon, apropos, partyism, potemkin village, coinages, anathema, nomenclature, idiom, mot juste, synecdoche, swaraj, bolshevism, pragmatics, ism, abstract noun, doublespeak, platitude, locution, epithet, verb, bedfellows, sloganeering, colloquialism, forte, axiom, meme, rigour, bon ton, focal point, purveyance, istic, lateral thinking, embodiment, endearment, malthusianism, reification, desideratum, dawning, aptness, essence, panacea, catchwords, trope, nostrum, shibboleths, slogans, trick, bugbear, battleground, gimmick, topos, watchwords, cliches

battle cry, cry, war cry

catchphrase, catch phrase

expression, saying