catchword, watchword, fad, oxymoron, mantra, vogue, synonym, misnomer, catchphrase, phrase, byword, holy grail, sine qua non, de rigueur, truism, meme, word, cliche, euphemism, passe, rallying cry, lexicon, topic, lingua franca, shorthand, phenomenon, commonplace, shibboleth, bugbear, gurus, norm, mavens, craze, parlance, concept, paradigm, neologism, hallmark, jargon, touchstone, theme, afterthought, staple, coining, signifier, acronym, leitmotiv, buzz, lingo, slogan, mirage, du jour, leitmotif, newspeak, axiom, bugaboo, bane, panacea, dawning, necessity, hotbed, adjective, cornerstones, facet, platitude, chimera, pipedream, gimmick, tenet, trope, bedfellows, bandwagon, differentiator, environmentalism, nowness, noun, malthusianism, antithesis, advent, darling, prerequisite, zeitgeist, magic bullet, thing, pragmatics, paradox, epitome, adage, pundits, ism, imperative, beholder, terminologies, clich, element, nascence, anathema, trendsetters, hype, colloquialism, boomlet, motto, buzzwords, blockbuster, catchwords, headlines, scandal, shibboleths, superstars, challenges, fetish, initiative, marketplace, nostrum, scam, slogans

meaninglessness, nonsense, nonsensicality

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