gravy train, fad, craze, fray, coattails, wagon, soapbox, piggyback, mania, hobbyhorse, juggernaut, embrace, warpath, meme, hype, leary, buzzword, lemming, pundits, lunatic fringe, hellbent, fervor, en masse, frothing, hooray, hysteria, crusade, cusp, tidal wave, boomlet, ites, precipice, verge, bigtime, zealots, piggy, vogue, mainstream, headlong, groundswell, ilk, wannabee, flapdoodle, frenzy, hater, whacko, gaga, darlings, meanies, hoopla, splash, gimmick, brink, prominence, mentum, flack, toos, redux, trumpeting, buzz, messiah, overhype, kooks, harping, vanguard, dissing, laurels, fools, tizzy, miff, railing, whipping boy, droves, halleluiah, rabbit hole, scrapheap, upswell, panic button, phenomenon, du jour, queue, magic carpet, cult, forefront, popularity, biggie, shills, slagging, crapola, kibosh, maniacs, keisters, claptrap, congrats, rath, raving, clamor, cynics, hot potato, fad diet, smarties, nope, ideology, imperialism, revolution, activism, ethic, hegemony, agenda, etc., leaders, leadership, mentality, mindset, mystique, party, policy, preeminence, blocs

bandwagon effect

style, trend, waggon