Definitions of winning:

• noun:   succeeding with great difficulty

  Example: "Winning is not everything"

• adjective:   bringing success

  Example: "The winning run"

• adjective:   having won

  Example: "The winning team"

• adjective:   very attractive; capturing interest

  Example: "A winning personality"

• name:  A surname (very rare: popularity rank in the U.S.: #76092)