Definitions of goodwill:

• noun:   the friendly hope that something will succeed
• noun:   (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
• noun:   a disposition to kindness and compassion; benign good will
• name:  A surname (rare: 1 in 100000 families; popularity rank in the U.S.: #13774)