Definitions of charm:

• noun:   something believed to bring good luck
• noun:   attractiveness that interests or pleases or stimulates
• noun:   a verbal formula believed to have magical force

  Example: "Inscribed around its base is a charm in Balinese"

• verb:   control by magic spells, as by practicing witchcraft
• verb:   induce into action by using one's charm

  Example: "She charmed him into giving her all his money"

• verb:   protect through supernatural powers or charms
• verb:   attract; cause to be enamored
• name:  A surname (very rare: popularity rank in the U.S.: #52475)