Definitions of affect:

• noun:   the conscious subjective aspect of feeling or emotion
• verb:   act physically on; have an effect upon
• verb:   have an effect upon

  Example: "Will the new rules affect me?"

• verb:   have an emotional or cognitive impact upon
• verb:   connect closely and often incriminatingly

  Example: "This new ruling affects your business"

• verb:   make believe with the intent to deceive